An Emmy! That's what Rob Rosenberg won for his creative editorial work on The Late Show with David Letterman.  He has also won a Telly award for his Mercy College spot. Rob has been an editor for over twenty years; working on spots, new business pitches/rips, long format, corporate and medical videos. An abbreviated client list includes: O&M, Y&R, JWT, Merkley, Medicus, Altschiller Associates, Sanofi, SMASH, Merrill Lynch, BGW and Showtime.  Projects for those clients include: Jaguar, Kodak, AIG, American Express, Boar’s Head, Mercedes, Verizon, AT&T, Express Scripts, Novartis, CBS, NBC, Bank One, Asahi, Prilosec and Trident.


Rob started working at LFR Editorial while still a student at NYU. He took a day off for graduation and then went back to work for nine years: from noisy moviola, to a quiet flatbed, and then into the digital age with the advent of the Avid, Rob learned the craft from the ground up, honing his skills as an editor, acquiring knowledge from three great editors.


At that point Rob joined First Edition, working there for five years primarily on commercial spot work, as well as some longer format pieces.  In 1997, Rob went freelance, launching Digital Sprocket.  His first project was at an ashram in upstate New York.  It was a different, but pleasant way to start his freelance career.


On the next few pages you can find some various samples of his work.

Please give the spots a moment to load and play when you click on them.


But the big question is why is he talking about himself in the third person?